ROMELA by Importo
Welcome to ROMELA by IMPORTO
ROMELA is a creative extension of IMPORTO. Founded from the same vision that drives IMPORTO, ROMELA was born to push boundaries, celebrate individuality, and send culture forward — a name inspired by the Setswana word "romela", meaning to send.
ROMELA consists of items across different categories including clothing, jewelry, keychains, accessories, posters, and more. Stay tuned for many new items under the ROMELA name.
Recently added ROMELA products
ROMELA nakoTees
nakoTees is a sub-brand of ROMELA which is a celebration of icons, memory, and meaning. Rooted in the Tswana word "nako", meaning time, this collection was created as a tribute to legends who shaped generations — from the court to the stage to the screen.
nakoTees features various graphic tees and other items showcasing some of the greatest icons of the previous generations. Born from a love of old-school graphics, timeless storytelling, and South African creative expression, nakoTees is not just clothing, it is cultural memory in motion.
ROMELA nnaGold
"nna" means to be, to dwell, or to remain in Tswana — a quiet affirmation of presence, identity, and enduring worth. Paired with gold, it becomes a declaration: to be gold, to feel golden, no matter the noise of the world.
Born under ROMELA — a brand rooted in movement, message, and meaning — nnaGold is about stillness. It is about staying grounded in who you are, and wearing jewelry pieces that carry your story, your strength, and your light.
ROMELA nneteBricks
nneteBricks is where the stories that shaped us come to life — one brick at a time. Born under the ROMELA umbrella, nneteBricks blends nostalgia, pop culture, and personal truth into collectible mini figures.
Combining the words "nnete", the Tswana word for truth, with Bricks, a nod to the building blocks that inspired the range. Every figure is a tribute to the icons and legends that we grew up with, whether from a screen or in our imaginations, they have earned a place on your shelf.
ROMELA nkaBitz
In Tswana, "nka" means I can — and that is where our story begins. nkaBitz was created under the ROMELA brand, which itself means to send. Together, they tell a story: "I can send out who I am to the world!"
nkaBitz is about self-expression, one tiny shoe charm at time. Inspired by the joy of customizing Crocs and other shoes, these shoe charms let you wear your mood, your identity, and your story. Whether it is a symbol, a saying, or a shape, each Bit is a reflection of you — playful, bold, stylish, and unique.
